Introducing PUL SOR, a cutting-edge Korean watch brand that draws inspiration from the legendary Pulsar Quartz models of the 1970s and 1980s and reimagines them through a contemporary lens. The name itself — from “pulse” and “sor” (observer) — embodies the idea of an observer of the pulse of time, capable of crossing eras and translating them into a singular design language.

Its aesthetic is rooted in retro-future vision — that cultural landscape of the Seventies and Eighties that dreamed of tomorrow through geometric purity, reflective surfaces, and minimalism infused with energy. It is a vision deeply aligned with the creative universe of Fabio Panzeri, whose work seamlessly weaves past memories and future projections. His ability to make time jumps through design positions him at the forefront of contemporary aesthetics, while remaining anchored to the cultural and cinematic icons that shaped a generation — from 2001: A Space Odyssey to Back to the Future, and Star Trek.

PULSOR emerges as a premium smartwatch, conceived for an audience that perceives watchmaking not only as a technological accessory but also as an aesthetic and cultural statement. Its design is elevated by the use of aerospace-derived materials such as grade 5 titanium, ultra-light aluminum alloys, diamond-like carbon (DLC) coatings, and sapphire crystal with nano anti-reflective treatments. These details place the brand firmly in the top tier, merging advanced performance with refined elegance.

Formally, its design moves between the geometric clarity of the 1970s and the high-tech codes of the 1980s, all refracted through Panzeri’s modern sensibility — rendering timeless what once belonged to a specific time. In this way, the smartwatch becomes more than a functional object: it is a manifesto of vision, a product embodying the DNA of a culture that has always dreamt of the future, now redefined as a radically current presence.

PULSOR does not merely measure time. It interprets it, shapes it, tells its story. It is the very pulse of vision.