Ferrari Does Not Reinvent Itself. It Betrays Itself. I’ve Spent...
OBSERVATORY
What I see. What I think. What it means.
Minimalismo Evoluto: il Percorso della Crescita Individuale nel Design e nella Vita
In un’epoca in cui il mainstream tende a omologare idee,...
Human by Design: A Countercurrent Manifesto for Creativity in the Digital Age
In an era dominated by algorithms and automation logic, the...
Mars, Musk, and the Madness of Humanity: The Self-Destruction of an Idiotic Species
I stopped to read some articles that spoke in triumphant...
INVERT THE PARADIGM
Look around. The world is rotting. Society is strangling itself,...
The Male Skirt: A Welcome Return in a World of Short-Sighted Amnesiacs
While some self-proclaimed moralists wrinkle their noses and others cry...
Colours of Chaos: Redefining Design in a Turbulent World
In a world marked by socio-political and cultural instability, colour...
Rick Owens: Defying Time and Trends, Always at the Pinnacle of Avant-Garde Design
Rick Owens’ Fall/Winter 2025 menswear collection, titled Concordians, showcased yet...
Meta: A Case Study in Strategic Opportunism and Ethical Ambiguity
In a hyper-connected world that scrutinizes every move of its...
Louis Vuitton x Murakami: When Déjà Vu Fails to Solve Brand Issues
Twenty years after the iconic collaboration between Louis Vuitton and...
BRANDING VS MARKETING:
Branding vs Marketing: Why Branding Is the True Strength in...
The “MASS MARKET LUXURY”
The Luxury Fashion Crisis: A Self-Inflicted Wound Luxury fashion is...