The experimental Pirelli P-Zero Uomo project was born from an in-depth exploration of Pirelli’s historical archives, reinterpreting the brand’s heritage through a contemporary lens. For the first time, regenerated rubber—a symbol of performance and durability—was applied to the development of a line of cutting-edge men’s accessories, merging innovative materials with advanced technologies.

The goal: to create pieces designed to last, with near-zero environmental impact, without compromising on aesthetics or functionality. This vision materialized in a collection that redefined the concept of sustainable luxury accessories.

Unveiled in a dedicated presentation during Pitti Immagine Uomo 2017, the project attracted significant attention for its pioneering spirit and its ability to anticipate the now-essential focus on recycled materials research in fashion design. An initiative that opened the way for an approach that has since become indispensable: merging heritage, innovation, and environmental responsibility into a single creative vision.