design and beyond
The Fabio’s Creative Journey
” My endless curiosity in taking on very different projects. My experience in accessory design gives me confidence on a technical level—I know exactly what I need to do. However, there’s always a part of me that’s drawn to novelty, because I believe that past experience rarely aligns with the ever-changing times. Today, the projects that involve me in storytelling, branding, and creating advertising campaigns—working with photographers, videomakers, and stylists—are a fascinating part of my work. I feel I’ve reached a certain completeness, a comprehensive vision that allows me to feel comfortable diving into any new project. But curiosity is the real fuel. Collaborating with new people is what keeps my creativity alive.”
Creative Visionary Transforming Ideas into Timeless Design
Fabio Panzeri is a visionary creative leader with over 30 years of experience transforming global luxury brands including Prada, Helmut Lang, Dolce & Gabbana, and Calvin Klein. His expertise spans brand repositioning, creative direction, and the design of iconic accessories that have defined contemporary luxury. Throughout his career, he has successfully launched new brands from concept to market while revolutionizing established ones through innovative design approaches.
As a Creative Director, Fabio has demonstrated exceptional ability in developing comprehensive brand identities and creative strategies that resonate in the luxury market. His strategic vision has guided numerous brands through successful transformations, while his signature designs in footwear and leather goods have achieved cult status in the luxury sector. His deep understanding of craftsmanship, materials, and production techniques allows him to push the boundaries of conventional design while maintaining the highest standards of quality.
Beyond fashion, Fabio’s creative influence extends into industrial and interior design, where he brings his distinctive approach to innovation. His collaborative leadership style and ability to identify emerging cultural trends have established him as a leading figure in contemporary design, creating lasting value through strategic thinking and precise execution.
"DESIGNING INNOVATION, CRAFTING LEGACY."
“Fabio Panzeri is a transformative force in luxury fashion and design, renowned for his pioneering vision and commitment to elevating brand aesthetics. His journey began with standout accessory collections for globally acclaimed brands, among which Helmut Lang holds a special place, profoundly shaping his creative evolution. Under Lang’s influence, Fabio cultivated a design philosophy that balances industrial rigour with high fashion sophistication, a hallmark of his style today. An undisputed expert in footwear, leather goods, eyewear, and watch design—areas where his passion shines—Fabio has crafted innovative designs for industry icons.
At Prada and Prada Sport, and Dolce&Gabbana, Fabio deepened his aesthetic range, embracing the minimalist elegance of Prada and the bold, expressive flair of Dolce&Gabbana. With Calvin Klein and Calvin Klein Jeans, he further demonstrated his versatility, advancing minimalist designs that respected the brand’s heritage while innovating toward sustainability—a contrast to his work at Dolce&Gabbana which showcases his adaptability and creativity.
Leading Braun Büffel’s creative direction from Singapore, Fabio gained invaluable insights into the Asian luxury market, He redesigned collections and reimagined store aesthetics, repositioned the brand to compete with top-tier names, and orchestrated innovative collaborations that elevated the brand’s profile. Fabio directed the visual aesthetics of boutiques and cutting-edge pop-up stores. He launched bold advertising campaigns that broke boundaries while staying true to the brand’s essence in style and product DNA.
As part of his drive to redefine luxury inclusivity, Fabio also founded Revolver Requeen, a gender-neutral luxury footwear brand. This groundbreaking project combined his pioneering approach with a vision of inclusivity, challenging traditional gender norms in the luxury market.
His creative collaborations have shaped brand narratives for industry leaders like Etro, Trussardi, Mila Schön, Pirelli P-Zero, Jean-Paul Gaultier, McLaren F1 Team, LeCrown, and (+2)PojectDuality. These experiences underscore his role as an architect of brand stories, driven by innovative storytelling and visionary design working directly with numerous ambitious niche or established brands.
In recent years, Fabio’s foresight has propelled him into digital frontiers, where he introduced immersive campaigns that integrated luxury shopping with virtual gaming experiences during the pandemic. His work inspires and sets new benchmarks in the luxury industry, making him a creative director sought after by brands ready to redefine the future of design.”
Visionary Design and Creative Direction
“I am deeply passionate about design in all its forms, drawing inspiration and cross-pollination from diverse sources, which I integrate into every new project. I consider myself a fusion of contrasting elements, and this approach fuels my curiosity and drive. Each project challenges me to explore new production techniques, reinforcing the belief that, even in the age of artificial intelligence, design must be grounded in tangible material interactions before it becomes a reality. This commitment to material engagement ensures that every design is not just a concept but a transformative experience.”
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