Driving Narrative Beyond Conventional Braun Büffel Heritage Vucabolary
MILLENIALS NOMAD
Modern Classicism: A raw fusion of timeless elegance and digital storytelling. Tradition collides with innovation, crafting a narrative that resonates with a new generation—progressive, immersive, and unapologetically now.
RETROFUTUREVISION
RetroFutureVision: A campaign where physical meets digital. By merging augmented reality with boutique spaces, I crafted an immersive shopping experience—QR codes brought products to life, blurring the boundaries between reality and technology. This innovation redefined customer engagement and set a new standard for the future of retail.
The Canary Killer Club
I directed a bold campaign-turned-short-film, showcased at the Fashion Film Festival, inspired by the raw energy of daring cinema and iconic B-movies. Set in an authentic Milan strip club, every detail—from styling to music—was meticulously crafted to merge elegance with edge, redefining fashion storytelling through my uncompromising vision.