I don’t measure time in years; I shape transformations. From designer to Undesigner, from strategist to cultural architect, from maker to storyteller — my path is defined not by tenure, but by the impact I create.

I work with brands navigating the space between heritage and evolution. I uncover what is essential — the intersection of culture, strategy, and design — and craft systems that translate vision into meaningful experiences. Transformation is not adaptation — it is clarity in motion.

I have directed and transformed heritage and innovation leaders. At Braun Büffel 1887, I revitalised 130 years of heritage across Asia, aligning identity, retail, and communication. With Calvin Klein and Dolce & Gabbana, I redefined global luxury accessories while introducing early sustainable design principles. Collaborations with Prada and Helmut Lang allowed me to explore technical innovation and experimental lifestyles. I launched Revolver Requeen, a gender-fluid luxury footwear brand, taking it from concept to market while dissolving binary codes and creating immersive retail experiences. My own collection, Deorum Aeterna, merges sensory design with cultural provocation to express an entrepreneurial vision.

Beyond these core projects, I have contributed to the evolution of design, narrative, and culture through collaborations with Etro, Pirelli P-Zero, McLaren F1, Casio G-Shock, Trussardi, Joop!, Replay, +2 Eyewear, Mila Schön, and Jean Paul Gaultier, as well as other avant-garde initiatives currently under NDA.

Friction, contradiction, and contamination are my raw materials. From them, I extract clarity, strategy, and direction. I partner with brands and founders ready to challenge their own codes while preserving their essence — creating meaning, not just products. Every project teaches me about culture, informs the next evolution, and reinforces a singular approach: structured intuition that merges vision, strategy, and execution.

What I do is not service. It is evolution.