{"id":7939,"date":"2024-11-29T12:30:02","date_gmt":"2024-11-29T12:30:02","guid":{"rendered":"https:\/\/www.fabiopanzeri.com\/?p=7939"},"modified":"2024-11-29T18:24:13","modified_gmt":"2024-11-29T18:24:13","slug":"the-jaguar-case","status":"publish","type":"post","link":"https:\/\/www.fabiopanzeri.com\/it_it\/2024\/11\/29\/the-jaguar-case\/","title":{"rendered":"THE JAGUAR CASE…"},"content":{"rendered":"



The End of an Era: Jaguar\u2019s Identity in Crisis<\/strong><\/p>\n\n\n\n

We are witnessing the end of an era for Jaguar\u2014a brand once synonymous with elegance and sophistication, now lost in a misguided attempt at reinvention. The new logo is emblematic of this identity crisis; a logo should communicate its essence instantly, but if it requires lengthy explanations, the customer is already gone. This fundamental principle appears to have been ignored by the responsible design studio, who also seem to have overlooked Jaguar\u2019s legacy, iconic vehicles, and the emotional connection tied to its history. While we haven\u2019t yet seen the new vehicle designs, the logo suggests a troubling future: generic, overpriced city cars overloaded with tech and garish colour palettes. If this isn\u2019t the case, and the vehicles fail to align with the branding, the chaos will only deepen, revealing a complete lack of vision. Jaguar, once a beacon of refinement, is now adrift\u2014grasping for relevance in ways that betray its heritage rather than build upon it. This isn\u2019t bold; it\u2019s destructive.<\/p>\n\n\n\n

The Jaguar Identity Crisis: Bold or Blunder?<\/strong><\/strong><\/p>\n\n\n\n

Jaguar, long celebrated for its elegance, performance, and timeless design finds itself at a crossroads. What should have been a natural evolution of its storied legacy has instead become a puzzling detour. In its pursuit of reinvention, Jaguar\u2019s design language has shed its identity, trading sleek, feline-inspired lines for disjointed forms that feel more forced than forward-thinking. This misguided attempt at modernity, aimed at disrupting the luxury market, comes across as desperate\u2014alienating loyalists while failing to captivate a new audience.<\/p>\n\n\n\n

The shift highlights a troubling trend: the thin line between bold reinvention and reckless experimentation. True disruption builds on a foundation of heritage and innovation, yet Jaguar\u2019s current direction risks erasing its essence. It\u2019s not too late for the brand to course-correct, rediscovering the refinement and sophistication that made it iconic. In a world of fleeting trends, Jaguar must remember that true luxury lies in timelessness.<\/p>\n\n\n\n

Jaguar, a brand synonymous with elegance, performance, and timeless design, is in a peculiar moment of transformation. What should have been an evolution of its storied legacy has taken a puzzling detour\u2014a restyling that raises more questions than it answers.<\/p>\n\n\n\n

A Disruptive Vision Gone Awry<\/strong><\/p>\n\n\n\n

In its pursuit of reinvention, Jaguar\u2019s design language has veered into uncharted territory, shedding its identity in favour of a style that feels disjointed and out of sync with its heritage. What was once a brand that effortlessly balanced tradition with innovation now seems trapped in a vision that is neither disruptive nor forward-thinking, but simply destructive.<\/p>\n\n\n\n

From Grace to Chaos<\/strong><\/p>\n\n\n\n

Jaguar, long celebrated for its elegance, performance, and timeless design finds itself at a crossroads. What should have been a natural evolution of its storied legacy has instead become a puzzling detour. The new logo and design language seem more akin to a high-end accessory brand, oddly reminiscent of a well-known luxury appliance maker, with strikingly similar aesthetic and chromatic choices. In its pursuit of reinvention, Jaguar has shed its identity, trading sleek, feline-inspired lines for disjointed forms that feel more forced than forward-thinking. This misguided attempt at modernity, aimed at disrupting the luxury market, comes across as desperate\u2014alienating loyalists while failing to captivate a new audience.<\/p>\n\n\n\n

The shift highlights a troubling trend: the thin line between bold reinvention and reckless experimentation. True disruption builds on a foundation of heritage and innovation, yet Jaguar\u2019s current direction risks erasing its essence entirely. It\u2019s not too late for the brand to course-correct, rediscovering the refinement and sophistication that made it iconic. In a world of fleeting trends, Jaguar must remember that true luxury lies in timelessness.<\/p>\n\n\n\n

The Pursuit of \u201cModernity\u201d<\/strong><\/p>\n\n\n\n

In the race to appear futuristic and edgy, Jaguar seems to have forgotten what made it special. The design cues that once whispered sophistication now shout desperation. The attempt to disrupt the luxury market has left the brand with a fragmented identity that alienates loyalists while failing to captivate a new audience.<\/p>\n\n\n\n

The Thin Line Between Bold and Reckless<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Disruption can be powerful when executed with purpose. However, Jaguar\u2019s current trajectory feels less like bold reinvention and more like reckless experimentation. In chasing trends and attempting to redefine itself, Jaguar risks becoming unrecognizable\u2014a shadow of its former self.<\/p>\n\n\n\n

A Call for Reflection<\/strong><\/p>\n\n\n\n

It\u2019s not too late for Jaguar to course-correct. The brand must return to its roots, embracing the elegance and refinement that made it an icon. Innovation should complement heritage, not erase it. Jaguar doesn\u2019t need to shout to be heard\u2014it needs to rediscover its voice.<\/p>\n\n\n\n

In a world of fleeting trends, true luxury lies in timelessness. Jaguar\u2019s future depends on its ability to remember this simple truth.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

The End of an Era: Jaguar\u2019s Identity in Crisis We are witnessing the end of an era for Jaguar\u2014a brand […]<\/p>\n","protected":false},"author":1,"featured_media":7972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[24,22,23,25,26],"class_list":["post-7939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-attitude","tag-automotive","tag-brand","tag-branding","tag-industrial-design","tag-luxury"],"yoast_head":"\nTHE JAGUAR CASE... | FABIO PANZERI\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fabiopanzeri.com\/it_it\/2024\/11\/29\/the-jaguar-case\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE JAGUAR CASE... | FABIO PANZERI\u2122\" \/>\n<meta property=\"og:description\" content=\"The End of an Era: Jaguar\u2019s Identity in Crisis We are witnessing the end of an era for Jaguar\u2014a brand […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fabiopanzeri.com\/it_it\/2024\/11\/29\/the-jaguar-case\/\" \/>\n<meta property=\"og:site_name\" content=\"FABIO PANZERI\u2122\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-29T12:30:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T18:24:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2024\/11\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1082\" \/>\n\t<meta property=\"og:image:height\" content=\"897\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabio Panzeri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Panzeri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/\"},\"author\":{\"name\":\"Fabio Panzeri\",\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/#\\\/schema\\\/person\\\/b3a4e46df8642d24d77f654de46c5db6\"},\"headline\":\"THE JAGUAR CASE…\",\"datePublished\":\"2024-11-29T12:30:02+00:00\",\"dateModified\":\"2024-11-29T18:24:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/\"},\"wordCount\":802,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/#\\\/schema\\\/person\\\/b3a4e46df8642d24d77f654de46c5db6\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg\",\"keywords\":[\"automotive\",\"Brand\",\"branding\",\"industrial design\",\"luxury\"],\"articleSection\":[\"Brand attitude\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/\",\"url\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/\",\"name\":\"THE JAGUAR CASE... | FABIO PANZERI\u2122\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg\",\"datePublished\":\"2024-11-29T12:30:02+00:00\",\"dateModified\":\"2024-11-29T18:24:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg\",\"contentUrl\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg\",\"width\":1082,\"height\":897},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/2024\\\/11\\\/29\\\/the-jaguar-case\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE JAGUAR CASE…\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/#website\",\"url\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/\",\"name\":\"Fabio Panzeri\",\"description\":\"Undesigner, Fractional CCO, Creative Director, Brand Architect\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/#\\\/schema\\\/person\\\/b3a4e46df8642d24d77f654de46c5db6\"},\"alternateName\":\"FABIO PANZERI\u2122 Studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/#\\\/schema\\\/person\\\/b3a4e46df8642d24d77f654de46c5db6\",\"name\":\"Fabio Panzeri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-Fabio-Panzeri-official-logo.jpg\",\"url\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-Fabio-Panzeri-official-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-Fabio-Panzeri-official-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"Fabio Panzeri\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-Fabio-Panzeri-official-logo.jpg\"},\"description\":\"Fractional CCO, Creative Director, and Brand Architect. Creator of The Brand Coherence System\u2122 \u2014 a diagnostic and governance methodology for luxury brands where identity and execution have diverged. Operating through FABIO PANZERI\u2122 studio. Europe & APAC.\",\"sameAs\":[\"https:\\\/\\\/www.fabiopanzeri.com\",\"https:\\\/\\\/www.instagram.com\\\/fabiopanzeriuniverse\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/panzerifabio\\\/\",\"https:\\\/\\\/www.pinterest.it\\\/fabiopanzeriuniverse\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCdY-grACkBE7wqmG0yvduOQ\"],\"url\":\"https:\\\/\\\/www.fabiopanzeri.com\\\/it_it\\\/author\\\/amministratore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE JAGUAR CASE... | FABIO PANZERI\u2122","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fabiopanzeri.com\/it_it\/2024\/11\/29\/the-jaguar-case\/","og_locale":"it_IT","og_type":"article","og_title":"THE JAGUAR CASE... | FABIO PANZERI\u2122","og_description":"The End of an Era: Jaguar\u2019s Identity in Crisis We are witnessing the end of an era for Jaguar\u2014a brand […]","og_url":"https:\/\/www.fabiopanzeri.com\/it_it\/2024\/11\/29\/the-jaguar-case\/","og_site_name":"FABIO PANZERI\u2122","article_published_time":"2024-11-29T12:30:02+00:00","article_modified_time":"2024-11-29T18:24:13+00:00","og_image":[{"width":1082,"height":897,"url":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2024\/11\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg","type":"image\/jpeg"}],"author":"Fabio Panzeri","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Fabio Panzeri","Tempo di lettura stimato":"5 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/#article","isPartOf":{"@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/"},"author":{"name":"Fabio Panzeri","@id":"https:\/\/www.fabiopanzeri.com\/#\/schema\/person\/b3a4e46df8642d24d77f654de46c5db6"},"headline":"THE JAGUAR CASE…","datePublished":"2024-11-29T12:30:02+00:00","dateModified":"2024-11-29T18:24:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/"},"wordCount":802,"commentCount":0,"publisher":{"@id":"https:\/\/www.fabiopanzeri.com\/#\/schema\/person\/b3a4e46df8642d24d77f654de46c5db6"},"image":{"@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2024\/11\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg","keywords":["automotive","Brand","branding","industrial design","luxury"],"articleSection":["Brand attitude"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/","url":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/","name":"THE JAGUAR CASE... | FABIO PANZERI\u2122","isPartOf":{"@id":"https:\/\/www.fabiopanzeri.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/#primaryimage"},"image":{"@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2024\/11\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg","datePublished":"2024-11-29T12:30:02+00:00","dateModified":"2024-11-29T18:24:13+00:00","breadcrumb":{"@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/#primaryimage","url":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2024\/11\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg","contentUrl":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2024\/11\/jaguar-f-type-75-edition-2023-028-e1732904571689.jpg","width":1082,"height":897},{"@type":"BreadcrumbList","@id":"https:\/\/www.fabiopanzeri.com\/2024\/11\/29\/the-jaguar-case\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fabiopanzeri.com\/"},{"@type":"ListItem","position":2,"name":"THE JAGUAR CASE…"}]},{"@type":"WebSite","@id":"https:\/\/www.fabiopanzeri.com\/#website","url":"https:\/\/www.fabiopanzeri.com\/","name":"Fabio Panzeri","description":"Undesigner, Fractional CCO, Creative Director, Brand Architect","publisher":{"@id":"https:\/\/www.fabiopanzeri.com\/#\/schema\/person\/b3a4e46df8642d24d77f654de46c5db6"},"alternateName":"FABIO PANZERI\u2122 Studio","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fabiopanzeri.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":["Person","Organization"],"@id":"https:\/\/www.fabiopanzeri.com\/#\/schema\/person\/b3a4e46df8642d24d77f654de46c5db6","name":"Fabio Panzeri","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2023\/12\/cropped-Fabio-Panzeri-official-logo.jpg","url":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2023\/12\/cropped-Fabio-Panzeri-official-logo.jpg","contentUrl":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2023\/12\/cropped-Fabio-Panzeri-official-logo.jpg","width":512,"height":512,"caption":"Fabio Panzeri"},"logo":{"@id":"https:\/\/www.fabiopanzeri.com\/wp-content\/uploads\/2023\/12\/cropped-Fabio-Panzeri-official-logo.jpg"},"description":"Fractional CCO, Creative Director, and Brand Architect. Creator of The Brand Coherence System\u2122 \u2014 a diagnostic and governance methodology for luxury brands where identity and execution have diverged. Operating through FABIO PANZERI\u2122 studio. Europe & APAC.","sameAs":["https:\/\/www.fabiopanzeri.com","https:\/\/www.instagram.com\/fabiopanzeriuniverse\/","https:\/\/www.linkedin.com\/in\/panzerifabio\/","https:\/\/www.pinterest.it\/fabiopanzeriuniverse\/","https:\/\/www.youtube.com\/channel\/UCdY-grACkBE7wqmG0yvduOQ"],"url":"https:\/\/www.fabiopanzeri.com\/it_it\/author\/amministratore\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/posts\/7939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/comments?post=7939"}],"version-history":[{"count":0,"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/posts\/7939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/media\/7972"}],"wp:attachment":[{"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/media?parent=7939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/categories?post=7939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fabiopanzeri.com\/it_it\/wp-json\/wp\/v2\/tags?post=7939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}