opinion

INVERT THE PARADIGM

Look around. The world is rotting. Society is strangling itself, suffocating everything raw, real, and untamed. Progress? A lie. A facade built to keep people sedated while the same archaic ideologies fester underneath repackaged as something new. The pseudo-powerful cling to their ruins. Trump, Musk, Putin, Netanyahu—ghosts of a system that should have died long ago. They brand themselves as visionaries but see only their distorted reflections. They talk about Mars while Earth decays. Leaving behind a planet teeming with life to live inside steel coffins on a wasteland? “One of the dumbest ideas ever conceived.” And yet, they push forward, desperate to maintain control. But their world is cracking. The ones who claim righteousness, who dictate normalcy, who define beauty and acceptability—they are the ones who have stopped evolving. Their control is an illusion, their ‘normality’ a graveyard of obsolete ideas. They are the true outsiders now. They manipulate perception. Social media is not social. It is sedation, a curated prison built by men like Zuckerberg to keep minds dormant. They sell obedience as a connection. But their control is slipping. The music is changing. They are turning on each other, rewriting their own rules just to survive. They are ghettoizing themselves in their decay. Their resistance doesn’t halt evolution—it accelerates it. Every restriction, every suppression, every desperate attempt to contain change only feeds the fire. The more they tighten their grip, the faster they crumble. This is no longer a debate. It is a reckoning. It is destruction versus creation. The inevitable versus the obsolete. The future belongs to those who refuse to be defined. Bodies mutate. Aesthetics are liberated. Tattoos, piercings, implants—total physical self-determination. Gender is fluid. Identity is self-sculpted. Fashion is no longer a category. It is armour. It is defiance. Masculine, feminine, both, neither—meaningless labels for minds still enslaved to the past. We reject them all. Religion is no longer a unifier. It has become a blade, dividing instead of connecting. It is wielded by self-proclaimed emissaries of God—men who craft rules to serve their power. Faith has been hijacked, and repurposed as a weapon to separate, to suppress, to control. Spirituality should be a path to enlightenment, not a leash. The more we see through this facade, the weaker their grip becomes. Their reign is dying. And we are the ones holding the shovel. So tell me, who is fading? Those who evolve, or those who desperately cling to a crumbling past? We are not the outliers. They are. They are fossils, cemented in time. We are the storm that will wash them away. “You must never stop shaking the system. Conformity is the death of freedom.” – David Bowie. We shake. We demolish. We rewrite. The choice is simple: transform or be left behind.

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Louis Vuitton x Murakami: When Déjà Vu Fails to Solve Brand Issues

Twenty years after the iconic collaboration between Louis Vuitton and Takashi Murakami, the French Maison has decided to reintroduce the collection that once defined an era. However, in today’s dramatically transformed luxury landscape, this strategic choice raises questions: is it a winning move, or just a desperate attempt to revive a glorious past and mask present challenges? A Step Back in Time: The Re-Edition of the CollectionThe new Louis Vuitton x Murakami collection, officially launched on January 3, 2025, brings back the colourful motifs and multicolour monogram logo that made the original collaboration so famous. Featuring accessories such as the Speedy 25 and Keepall, prices start at €2,400 for bags and €500 for scarves—exceeding even the Maison’s standard models. Zendaya, the brand’s ambassador, fronts the campaign in what is undoubtedly a high-cost investment.Yet this re-edition feels more like a nostalgia-driven operation than true innovation. In an era where the luxury market is dominated by trends like “quiet luxury” and sustainability, this bold, logo-heavy aesthetic seems out of sync with what contemporary consumers desire. A Changing Luxury MarketThe luxury landscape in 2025 is vastly different from what it was two decades ago. Current trends favor understated elegance, craftsmanship, and sustainability. Brands like Loro Piana, The Row, and Bottega Veneta are redefining luxury with minimalist designs that avoid overt logos. At the same time, the growing popularity of vintage pieces and groundbreaking collaborations shows that consumers are seeking authenticity and uniqueness in their fashion choices.Against this backdrop, the Louis Vuitton x Murakami collection risks feeling outdated. Its flashy approach and strong branding clash with today’s demand for timeless, versatile pieces. Strategy or Temporary Oxygen?This operation appears to be more about satisfying investors than meeting customer needs. It seems like a “temporary oxygen mask” designed to deliver positive results in the first half of the fiscal year while bracing for upcoming challenges. However, this decision could further damage the brand’s long-term perception.Choosing to lean on such a divisive collection risks alienating loyal customers. Additionally, with higher-than-average prices and an aesthetic misaligned with current trends, Louis Vuitton may find itself in deeper trouble in 2025 rather than strengthening its market position. Conclusion: A Déjà Vu That Fails to ConvinceThe re-edition of the Louis Vuitton x Murakami collection represents a significant risk for the brand. Instead of innovating and adapting to new luxury trends, the Maison seems stuck in its past. In an era dominated by sustainability and understated elegance, this initiative feels like a safe move only on the surface.If Louis Vuitton truly wants to maintain its relevance in today’s global luxury market, it must face current challenges with courage and strategic vision. Continuing to invest in nostalgia-driven projects could prove costly—not only financially but also in reputation. https://www.linkedin.com/pulse/louis-vuitton-x-murakami-when-d%25C3%25A9j%25C3%25A0-vu-fails-solve-brand-fabio-panzeri-2g1of

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The “MASS MARKET LUXURY”

The Luxury Fashion Crisis: A Self-Inflicted Wound

Luxury fashion is facing a deep crisis, with brands like Gucci and Burberry experiencing double-digit declines, and even Dior and Chanel feeling the impact. The problem goes beyond excessive price hikes—declining quality and years of exploiting consumer desire through relentless marketing have alienated buyers.

Once symbols of aspiration, these brands are now seen as inaccessible and arrogant, sparking a consumer rebellion. Counterfeits and dupes have become acts of defiance, eroding the exclusivity on which the industry thrives.

Luxury brands must rethink their strategies, balancing exclusivity with accessibility and rebuilding trust through authenticity and quality—or risk long-term decline.

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