OBSERVATORY

What I see. What I think. What it means.

Ferrari Luce: When a Brand Betrays Its Own Mythology

Ferrari Does Not Reinvent Itself. It Betrays Itself. I’ve Spent...

In un’epoca in cui il mainstream tende a omologare idee,...

In an era dominated by algorithms and automation logic, the...

I stopped to read some articles that spoke in triumphant...

Look around. The world is rotting. Society is strangling itself,...

While some self-proclaimed moralists wrinkle their noses and others cry...

In a world marked by socio-political and cultural instability, colour...

Rick Owens’ Fall/Winter 2025 menswear collection, titled Concordians, showcased yet...

In a hyper-connected world that scrutinizes every move of its...

Twenty years after the iconic collaboration between Louis Vuitton and...

Branding vs Marketing: Why Branding Is the True Strength in...

The Luxury Fashion Crisis: A Self-Inflicted Wound Luxury fashion is...